If you’ve ever wondered how to use Xiaohongshu, you’re not alone. Known internationally as RED or Rednote, Xiaohongshu has become a go-to app for lifestyle lovers who crave honest product reviews, style inspiration, and community-driven recommendations.

But for new users, the app can feel overwhelming. This beginner-friendly tutorial breaks everything down into 7 easy steps—from setting up your account to growing your influence—so you can confidently explore, create, and connect.

Step 1: Understand What Makes Xiaohongshu Unique

At its core, Xiaohongshu is where content meets commerce. Unlike Instagram or TikTok, it’s not about followers or filters—it’s about authenticity. Users share their skincare routines, favorite cafés, or travel tips, not for fame, but to help others.

That means when you search for something like “best sunscreen,” you’re getting reviews from real people with real opinions—not sponsored ads.

According to Tech in Asia, Xiaohongshu’s hybrid model of search + storytelling is driving its international appeal.

Step 2: Set Up Your Xiaohongshu Account Properly

Getting started is easy, but how you set up your profile plays a big role in your visibility and credibility.

🛠 Quick Registration Walkthrough:

1. Download the app via xiaohongshu.com or your phone’s app store.
2. Register using your phone number, Apple ID, WeChat, or QQ.
3. Create a unique username that matches your content focus.
4. Upload a clear photo—preferably your own face.
5. Write a concise bio (e.g., “Minimalist Skincare | Everyday Looks”).
6. Link your email or phone for account security.

🖼 Alt Text Image Tip: Add a screenshot of your profile page setup. Alt text: “how to use xiaohongshu profile setup tutorial”

A well-completed profile builds trust and gives the algorithm a reason to recommend you.

Step 3: Learn How to Use Xiaohongshu to Post Notes

Content on Xiaohongshu is called a “Note.” It’s where your story begins.

Instead of copying viral trends, start by choosing a niche that fits your life—maybe it’s budget fashion, skincare on a student budget, or cute local cafés. Consistency around a theme helps Xiaohongshu understand who to show your content to.

🧩 Anatomy of a Great Note:

• Title: Add purpose → “3 Japanese Sunscreens I Regret Not Trying Earlier”
• Visuals: Use natural light and minimal filters; video (15–30s) tends to perform best
• Caption: Share a personal opinion or usage experience, not just facts
• Hashtags: Use 3–5 niche tags (e.g., #StudentBeauty, #SoftGirlStyle)

Want to stand out? Explain what worked, what didn’t, and what surprised you. That’s where value lives.

Step 4: Engage with the Community to Get Noticed

Xiaohongshu rewards interaction. The more you engage, the more visible your account becomes.

Leave genuine comments on posts you admire. Follow creators in your niche. Most importantly, respond to comments on your own Notes—this builds trust and shows you care.

Participate in trending challenges like “#MySkincareRoutine” or “#2025MustHaves.” These campaigns give you built-in topics and can massively boost reach.

Engagement is the heartbeat of Xiaohongshu. You don’t grow by posting—you grow by connecting.

Step 5: Shop Like a Pro with Real Reviews

Shopping on Xiaohongshu isn’t just convenient—it’s smarter. Every product discovery starts with real user stories, not just prices and promos.

Before making a purchase, most users check multiple Notes to compare feedback and avoid common pitfalls.

🔍 How to Find the Best Deals:

• Follow official brand stores: You’ll get updates on sales and product drops
• Check creator captions: Many share discount codes in their posts
• Time your purchases: Shop during events like Double 11, 618, or Black Friday

Honest reviews make Xiaohongshu a trusted place to buy. You’re not just browsing—you’re learning.

Step 6: Become a Creator and Grow Your Influence

If you’re posting consistently and providing value, growth will come. Aim for 2–3 posts per week, ideally short videos with real tips.

But don’t chase perfection. The most successful creators are those who stay true to their voice. Whether that’s bold opinions or quiet charm—lean into what makes you different.

Once you build a following, you can access creator campaigns, brand deals, and analytics through Xiaohongshu’s “Creator Center.”

Looking to accelerate your growth? RednoteGo gives you access to exclusive brand briefs, campaign opportunities, and strategy guides tailored for Xiaohongshu creators.

Step 7: Stay Consistent and Keep Learning

Mastering how to use Xiaohongshu doesn’t happen overnight—but it gets easier every day you show up. Keep posting, keep connecting, and most of all, keep improving.

You don’t need to be perfect. You just need to be present.

✅ Bonus: Optimize Your SEO & Share Smarter

To get discovered beyond Xiaohongshu:

• Re-share your Notes on Instagram or Pinterest
• Use keywords in image alt text like: “how to use xiaohongshu to create content”
• Link your content to trusted external sites (like the Xiaohongshu homepage)
• Mention helpful creator resources like RednoteGo as outbound (dofollow) links

Small SEO tweaks make a big difference when growing across platforms.

Ready to turn content into opportunity?
👉 Visit RednoteGo for free Xiaohongshu creator tutorials, real-time campaign briefs, and monetization tools.