How to Monetize and Grow on Rednote (Xiaohongshu) in 2025

Want to grow your Rednote (Xiaohongshu) account and start earning? In this ultimate 2025 Rednote Monetization Guide, we’ll break down the best positioning, branding, and cold-start strategies to help you gain steady traffic and long-term success!

First: break the illusion.

Hello everyone, welcome to RenoteGo’s “Rednote (Xiaohongshu) Newbie Guide to Steady Growth and Monetization.” I’m RednoteGo. Today, we’re going to talk about how to position your account from 0 to 1, do cold-start testing, and get to that monetization strategy you’re most curious about.

Forget about any fantasies of overnight stardom for now. Let’s break that notion first:

Some people come to me saying, “I want just one post to blow up and get 100k followers!” But I can only tell you this: the odds of that happening are like one in ten thousand, and a tiny chance like that isn’t the same as real life.

Compared to other platforms, Rednote places greater emphasis on long-term content value and consistent platform style. If you want to go the distance, you need to start off with a steady pace.

Why Rednote Positioning Matters – The Key to Growth

If you haven’t figured out your account’s “target audience” and “scenarios,” then jump in and randomly post or film videos for a dozen times with no engagement, and immediately delete them, change your positioning, or change your style… that’s basically an act of self-destruction for your operations.

In Rednote, a clear and sustainable niche positioning helps the platform quickly recognize you and give you the right sort of recommended traffic.

For followers, professional, continuous, and stable output is the key to growing and monetizing your account.

Finding Your “Content DNA” – The 3-Step Positioning Method

1. Interest Screening
2. Thinking about beauty? Thinking about fashion? Or maybe home organization? Don’t just rush to whatever you see is popular. First, list 3–5 areas where you have “long-term passion plus some skills.”
3. You need to be able to keep producing content consistently for at least a year without getting sick of it.
4. Segment Your Niche
5. Don’t just stop at broad categories. For example, “beauty” is too large. Narrow it further: “beauty → students → oily skin → affordable makeup.”
6. By combining “target audience + scenario,” you’re locking down your range. When people see that kind of content, they’ll think, “Oh, this is specifically for oily-skinned students!” Perfect—now you’re their savior.
7. Data Validation
8. If you already have a preliminary direction, check out some data platforms. Don’t just rely on your feelings.
9. Tools like QianGua and XinHong can show you how other people’s posts are performing. If likes, comments, and saves are all low, that might be a cold niche.
10. If your like-to-save ratio (or “praise-to-collect ratio,” known as “like-to-favorite ratio”) is above 1:5, that usually means it’s highly practical, and users are willing to save it and rewatch. Monetizing down the line becomes easier.

(Keyword cues: “Rednote positioning,” “like-to-favorite ratio,” “cold-start testing.”)

Cold-Start Testing—Don’t Delete Your First 10 Posts!

That’s right—many people post a few times on Rednote, see the views are low, and start panicking, deleting or heavily revising everything.

Wake up! Rednote gives newcomers a period of “initial traffic support.” If you delete everything, the platform sees you as “unstable,” and giving you more recommendation traffic later becomes a lot harder.

To test, you can publish three different kinds of content each week (for example, tutorial type, product comparison type, or “what to avoid” type) to see which your audience likes best.

Try different covers and titles. Remember, these are all tests—do not casually delete these precious “trial-run posts.”

Personal Branding Visualization—Let Followers Remember You Quickly

Visual Hammer

We suggest consistent cover ratios, for example 3:4 vertical; keep the color palette within three main colors. Being on camera yourself is even better, because Rednote users like authenticity and warmth.

Memory Hook

Set up a fixed introduction or title format. For example, “158cm Petite Office Wear DayX” is easy for people to recall.

Ending your posts with calls to action is also crucial: “Which part are you most interested in? Let me know in the comments” or “Don’t forget to save it or you’ll have trouble finding it next time,” and so on.

All these small details reinforce your personal IP image. After seeing you multiple times, people feel like they’re dealing with an acquaintance.

Why Insist on “like-to-favorite ratio > 1:5”?

Rednote’s recommendation mechanism places more weight on saves than on likes.

Saving = long-tail value. Users want to rewatch, learn again, or reference for future purchases.

From a brand’s perspective, the more saves your post gets, the more it proves that people trust your recommendations, implying real purchase intent behind the scenes.

For example:

• A 1:1 like-to-save ratio is usually comedic or entertaining content that people see once and then leave.
• A 1:3 ratio might be lifestyle tips, somewhat practical.
• A 1:5+ ratio means highly valuable tutorials, guides, and reviews, often leading to deeper follower retention and better opportunities for monetization.

Recommended Data Platforms—So You Can Avoid Detours

• QianGua: Industry overview, trending post library, KOL rankings—useful for “early-stage positioning.”
• XinHong: Focuses on real-time keyword monitoring, competitor analysis—useful for more advanced operations.
• HuiTun: Live streaming analytics and product library, interesting for live-stream e-commerce.
• YiEn XingShu: More geared toward brand marketing insights, helpful for bigger commercial collaborations.

For newbies,“QianGua Data’s”,“post search” is usually enough to validate your initial keyword direction. There’s a free version that lets you search three times a day—don’t waste it.

Avoiding Pitfalls—Don’t Just Chase the Like-to-Save Ratio and Ignore Needs and Competition

One-Time Demand

For instance, “ID photo touch-up tutorials” might get saved a bunch, but users only need it once and rarely come back. Low repurchase potential.

Overly Inducing Saves

If you rely purely on flashy talk like “please please save me,” the platform can catch on that your quality is low, and your follower engagement might tank.

Ignoring the Competitive Landscape

If your niche is too crowded with major influencers, it’s super tough to stand out. You have to balance “popularity” versus “blue-ocean opportunities.”

Final—Break First, Then Build Steadily

• Identify Your Positioning: From “interest screening” to “niche segmentation” to “data validation,” these three steps form the foundation of your Rednote presence.
• Don’t Delete Posts: Your first 10 posts are your cold-start keys—be bold in testing, don’t get impatient.
• Enhance Personal Branding: A consistent visual hammer plus memory hooks bring you closer to followers psychologically.
• Focus on Like-to-Save Ratio: Over 1:5 gives you a better chance for long-tail traffic and brand deals.

All right, that’s all for today. If you’re still curious about “Rednote growth and monetization,” be sure to save this post so you can find it again. I’m RednoteGo—next time, we’ll keep digging deeper into a “long-haul strategy” for Rednote to help you go further and steadier on this platform.

Ready to start your Rednote journey? Follow this guide to position your content, optimize engagement, and turn your passion into profit. Need expert help? Join RednoteGo for exclusive insights and brand collaborations!

You can learn the content of step 2

Conclusion

Rednote(Xiaohongshu)’s internationalization presents enormous business potential for both individuals and brands. To capitalize on this trend, creators need more than just content creation skills—they also require precise strategies and deep insights.

Make Money on Rednote: Start from Your Passion

Share what you’re passionate about and let your creativity shine on Rednote! Start by focusing on your unique perspective and your local experiences, and celebrate the beauty of women’s lives. Use authenticity and individuality to resonate with your audience.

Here’s how you can attract fans and monetize your content:

Showcase Your Daily Life:

• Share your outfits, food adventures, travels, home decor, and lifestyle tips. Let your followers feel inspired by your way of living.

Publish Quality Content:

• Always aim for high-quality posts. Combine short videos with images and text to make your content visually appealing and engaging.

Leverage Hot Topics:

• Stay updated on trending topics to keep your content relevant and discoverable.

Engage with Followers:

• Build trust and loyalty by interacting with your audience through comments, likes, and discussions.

Be patient—building a loyal follower base is a gradual process. Focus on consistently creating meaningful content that showcases your charm and lifestyle. Over time, both your audience and income will grow.

Stay persistent and dedicated, and Rednote will become a fantastic platform for you to showcase your value and turn your passion into profit!

RednoteGo: Your Gateway to the Latest Chinese Influencer Insights

RednoteGo brings you up-to-date information on top influencers in China and offers tailored content creation tutorials aligned with Chinese business practices. Whether you’re new to the platform or looking to enhance your presence, RednoteGo provides:

Content Creation Guidance:

• Tutorials designed to help you create content that resonates with the Chinese audience and meets the preferences of local brands.

Latest Chinese Influencer Brief Opportunities:

• Stay updated on the newest advertising needs from Chinese businesses, helping you tap into lucrative campaigns.

Monetization Support:

• Learn how to connect with brands, secure collaboration deals, and turn your traffic into income through official promotions.

Want more tips or collaboration ideas? Join us today and let Rednote(Xiaohongshu) become your engine for growth and success!